简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
帕梅拉·阿德龙/麦琪·麦迪森/汉娜·阿利古德/奥利维亚·爱德华/西莉亚·伊姆里/丽贝卡·梅茨/阿莱西娅·雷纳/戴德里克·巴德/格雷格·克罗默/Milla Sofia Press/Jeremy K. Williams/马修·格拉夫/Adam Kulbersh/Caleb Mantuano/露茜·戴维斯/凯文·波拉克/艾玛·香农/克里·萨莫/艾利克斯·迪塞尔/哈里森·佩吉/马瑟·泽科尔/马库斯·弗拉纳根/马修·布罗德里克/亨利·托马斯/凯莱·弗莱明/玛莎·托马森/帕特里夏·斯坎隆/珍·理查兹/杰西卡·巴登/布/